Fifteen British sailors were released from captivity in April 2007 after
being held hostage for two weeks by the government of Iran . On their return, the Ministry
of Defence said that, in view of the
exceptional circumstances, they were permitted to sell their story to the press..
Leading Seaman Faye Turner sold hers to the Sun for £80,000. That payment was
headline news, and the chief topic of
conversation in clubs and bars for several days. Nearly everyone condemned it.
There was general agreement that it was unfair. Some argued that it was unfair
to allow those servicemen, and
not others, to sell their stories. Some pointed
out that other servicemen were more deserving, particularly those who
had been injured in battle. Others argued that the money should rather have
gone to needy families.
The concept of fairness that is called upon in that example is open to a
variety of interpretations, each of which could lead to a different course of
action. To illustrate the point in a
different context , suppose that you are a parent who has received a
substantial sum of money that you wish to share fairly between your two adult
offspring Amy and Bessie. You are faced
with the following choices:
-
for fairness as
non-discrimination, they get half
each;
-
for fairness as redistribution and supposing Amy
to be the poorer, Amy gets more than half;
-
for fairness as reciprocity and supposing Bessie
to be more the more supportive, Amy gets less than half;
-
for
fairness according to deserts and supposing Amy to be the more deserving, Amy
gets more than half.
(The use of the word fair can also
lead to confusion of a different sort. It is not always clear whether it
is intended to refer to the above
concept, or whether the it is intended to refer to one of a number
of other concepts. The confusion arises
from the fact that the word fair is also used to mean reasonable (as in
‘a fair price’), honest without
cheating (as in ‘by fair means or foul’), conforming to an agreement or to
established standards (as in ‘fair trading’),
or well-founded or accurate (as in a ‘fair
estimate’). It is obvious that none of those other concepts were in the minds of those who
objected to Faye Turner’s payment. The following discussion is not concerned
with any of those other concepts, except to note that, although they differ
from the concept under discussion, they
sometimes tend to colour our attitudes to it.)
Psychological experiments (or ‘games’) have established that people have
often been willing to make sacrifices in the interests of what they consider to
be fairness. In a typical bargaining
game, A is given the opportunity to
share £100 with B, having
said how much of it he is prepared to give to B. If B accepts the offer, he gets what is
offered and A retains the rest. If B rejects the offer, neither get
anything. If both were to act rationally, A would offer a
small sum and B would accept. But in practice A seldom offers very much less than £50,
and B very seldom accepts very much less. Each is willing to give up an
advantage rather than agree to what he considers to be an unfair deal. In money-burning games, players are given
tokens that they can later exchange for money. An unequal wealth distribution is
then created by gambling or selective
gifts and each subject is charged a
fee for an opportunity to change that distribution by burning other players’ money. The results typically show a willingness to
pay to make the distribution less unequal - and to pay more when the inequality
had arisen ‘unfairly’ (from a selective gift), than when it had arisen ‘fairly’
(from successful gambling). The results have been shown to be inconsistent with
the motives of altruism, self-interest or envy, and consistent only with a
psychological drive for fairness.
The evidence shows that the drive for fairness can override any
evaluation of consequences. So it can make all concerned worse-off - except, that is, for the psychological
satisfaction that is gained. But even that gain may be based upon an illusion. For
example the achievement of getting people what they deserve may have no
existence outside the decision-maker’s mind.